Since its inception in 2004 The Cool Hunter has become the world’s most-read culture and design site, a leading authority on all things creative and a truly global hub for what’s cool, thoughtful, innovative and original. We value global relevance, not trends, channeling our discoveries to our worldwide audience.

Our work has a side effect that we did not anticipate when we started TCH in 2004. From the start, we were clear that we do not want to follow or predict trends – we trust our own instincts and feature what we feel deserves to be featured. Plain and simple. But what we did not envision is that we seem to be creating trends.

Fast-track 16 years later, with a reputation which precedes itself, the Cool Hunter is regarded as a benchmark reference point for cultural awareness of ‘the now’. All products, art, events & collaborations share one common thread – high quality design.

1.8 million unique users

52% male / 48% female

1.1 million social media followers
350,000 newsletter subscribers
745,000 Instagram
277,000 Twitter

We have a range  of commercial opportunities in store, online, mobile and collaborative. Please email any advertising inquiries to [email protected]